ABCD is the English alphabets necessary for the study of the English language. It is fundamental without which the spoken and written English is not possible. In business sense, I have used the ABCD to represent the fundamentals without which an entity can be classified as a business. The essence of this article is to look into those fundamentals before, during and post covid-19 era. ABCD numerically represents 1234. The ABCD 1234 analogy demonstrates a conceptual framework of model that humanity had to contend with in the wake of the Covid-19 pandemic.
