In this second and final part of the article, the author dealt with the fourth Business Nugget namely; the continuous improvement stage and further analyse the nature of doing business before, during and post covid-19 era. It will be necessary to bring back the conceptual framework. Known as Addy’s conceptual framework, it applies an existing theory of business to new ways of doing business to maximise return-on-investment by adequately servicing the needs of customers.
