Covid-19 approach to customer communication: Bank v. Customer

The Covid-19 pandemic has changed the face of many things. While some has said that the virus has come to stay, others say until a vaccine or cure is discovered, the virus will be around for two more years. There is the other group that believes that the virus has always been around and that it has only been discovered recently. There are many talks surrounding Covid-19; whatever they are, be it true or false, humanity is living with it and the reality scares the world. But irrespective of the scare of the virus, life must go on, and customers have to be communicated to in order to make informed product purchase decision.

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