There are many talks surrounding Covid-19; whatever they are, be it true or false, humanity is living with it and the reality scares every mortal. But irrespective of the scare of the virus, life must go on, and customers have to be communicated to in order to make informed product purchase decision, all human beings are customers that require goods and services for continuous living. From the richest person to the poorest, communication is essential in making product purchase decision. Covid-19 has changed customer communication in the marketing mix.
